Innovation

September 20, 2013 § Leave a comment

From the press over the past week, the iPhone 5s looks to most users and pundits like an incremental change. Same form-factor, no amazing whizz-bang headline feature. There has been the predictable “end-of-innovation at Apple” backlash. As a programmer, though, and as someone who appreciates that what is going on inside the box is of much greater significance than what the box looks like, the innovations apple have put into the 5s are obvious and significant. The sheer amount of processing power, managed by a great architecture, will let developers run wild with new ideas. The user experience will be fantastic because of the sheer responsiveness of the hardware. The result will be a superb experience for the user, even if the user has no idea what it took to give them that experience.

Anyone can take a processor, a screen and an OS and stick them in a box and sell a lot of cheap devices, but building something that has intrinsic quality at all levels is a rare ability.

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